Private Packs are ergonomic, reusable therapy packs that provides thermal and cryotherapy treatment for the intimate body parts

The brand identity captures the intimate nature of the product with a fig leaf mark that’s both refined and gestural. This graphic device sits at the centre of Private Packs’s communications activity across multiple channels.

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This is complemented with a visual language that modernises Private Packs’s aesthetic, introducing a minimalistic colour palette, luxurious textures, layouts and imagery styles that provide the brand with a vibrant and elegant feel. This visual language also provides the brand with a mechanism of signalling trends and styles creatively.