Havio - Visual Brand


Havio




Havio is a vertically integrated digital eyewear brand focused on the travel and lifestyle niche.

The company's goal is for people to live freer and more focused on the experiences that really matter, so Havio develop the main products for a simple and minimalist life around the world.

Havio wants to build your favorite glasses, which can be used in any situation and anywhere, they will work with material awards that bring maximum functionality and quality.






To convey the essence of Havio, a minimalistic graphic language was designed, exploring what really is essential and eliminating superfluous elements.

The result is a clear and objective visual identity, allowing the message to be passed on to the user without any interference from purely decorative elements.

The essentially typographic logo has sufficient personality to assume its leading role. Each character received special care to form a harmonic, readable and original wordmark.
 
The symbol follows the same reasoning, composed of the first and last letters of the name. The letter O surrounding the H is also inspired by the frame of the glasses that, in turn, circle our eyes.





The typography chosen to compose the wordmark was Tenor Sans, a sans serif font, with large contrast between the rods and with great readability. In order to convey the message as clearly as possible, it was decided to apply separate the wordmak from the symbol on the visual identity materials.


The dimensions of the characters to compose the symbol were established from a geometric mesh composed of 5 horizontal and 5 vertical modules (five is the number of letters of the company name), in which each module can be divided into 5 other submodules, until find the ideal harmony between the letters.

The simplicity of Havio's visual identity is enhanced in black and white applications with large empty spaces, lightening the pieces and facilitating readability.

A frame has been applied in allusion to the glasses, which in turn can be admitted as a frame for our eyes.


Havio - Visual Brand
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Havio - Visual Brand

Havio is a vertically integrated digital eyewear brand focused on the travel and lifestyle niche. The company's goal is for people to live freer Read More
32
341
6
Published:

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