Identity and design for a new-age, catering company from Pune. The brief was short and clear- to showcase the brand with equal mix of class and modernism. 

If you think about it, the logo itself is a complete reflection of what the company does. Initially, we made the text (brand name) run in a circle around the mark but since after some rigorous feedback, especially by few older people, that they could't read the name properly. So, the text was brought back to it's typical place. 

The overall identity is based on memphis and highlights, to make the designs pop out and add a fun element to the whole brand.