Roasters Alchemy - Coffee Fantasy
// “Coffee Fantasy” 系列圍繞品牌的魔幻煉金術形象，設計六款咖啡卡，訴說Roasters Alchemy旗下各款咖啡豆的生成故事。
// "Coffee Fantasy”, a series of six coffee cards that restates Roaster Alchemy’s unconstrained fantasy, trace the birth of the brand’s original, house-roasted coffee beans.
//每張卡設計的中心角色、裝飾邊框及背景設計各具心思，又能保持系列整體設計連貫性，暗藏農夫與咖啡豆的故事：如Ethiopia Buufata Konga表現牧羊人因山羊誤食咖啡豆興奮而發現咖啡的傳說；Colombia Bermudez 是農夫為了家族擔當咖啡業的「開荒牛」；Brazil Hervaz 的農夫在咖啡田內養蜜蜂，希望蜜蜂為咖啡花配種，種出優質咖啡。
//The central characters, decorative frames as well as background of the coffee cards showcase their respective characteristics in strong illustrative details, which leave a different impression and yet in perfect harmony. Stories between farmers and coffee beans are cleverly connected with the surreal graphics – Ethiopia Buufata Konga embeds the tale of coffee’s origin: a sheep herder observed his goats acting hyperactive after eating the red beans and discovered coffee; Colombia Bermudez presents a pioneer bull that began coffee farms for his family; Brazil Hervaz visualises farmers keeping bees in coffee ground for the breeding of high-quality coffee.
// 至於裝飾邊框及背景設計，是從原產地的文化風俗、傳統衣飾、民族圖案、地理環境等方面獲取靈感。例如Brazil Ferreira以波浪紋及明暗製造立體感，曲線層層疊疊代表山上泉水溪流，勾勒當地種植咖啡豆的連綿山脈Serra Da Mantiqueira。Indonesia Rahmah 女子的衣飾參照印尼傳統服裝，邊框畫滿神秘優雅的民族圖案。在如火的熾熱背景裡，她擺動起舞，多變精巧的南洋舞蹈，一如咖啡豆的烘焙工序。
// The elaborately developed background and decorative frames are inspired by the region's culture, traditional clothing, indigenous patterns, geographic features and more. Brazil Ferreira, for example, is completed by dexterous dealing with wave patterns and the contrast of light and shade to depict the mountain spring water from Serra Da Mantiqueira, the Brazilian mountain range where the coffee are grown. Framed in mystical, elegant and exotic patterns, the Indonesia Rahmah card portrays a young lady wearing traditional Indonesian clothing and her graceful dancing in front of the blazing background. Her fine and complex moves would be an abstract illustration of the coffee roasting process.
// 而卡內角色也活靈活現咖啡的製作過程：Ethiopia Buufata Konga 是發現咖啡的牧羊在採豆；Brazil Hervaz 為田內蜜蜂配種選豆；Colombia Erazo 細心檢查水洗過程中的豆子；Brazil Ferreira 模擬天然日照酵豆技術；Indonesia Rahmah 以印度女子舞姿象徵烘焙；最後Colombia Bermudez 是健碩的「開荒牛」在煮咖啡。
// Characters and themes of the Cards are also imaginative representations of the coffee making process: on Ethiopia Buufata Konga, it is the coffee discoverer goat harvesting beans; Brazil Hervaz features the breeding bee carefully choosing beans; Colombia Erazo expresses the attentive check of beans that are undergoing the washed process, Brazil Ferreira imitates the natural sun-dried techniques, the passionate dancing lady on Indonesia Rahmah signifies coffee roasting, last but not least, Colombia Bermudez presents a well-built pioneer bull making coffee.
Design Director : Woody Chau
Art Director : Can Chan
Graphic Designer : Can Chan, Rita Leung
Copywriter : Kiz Chuk
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Characters and themes of the Cards are also imaginative representations of the coffee making process
Brazil Ferreira imitates the natural sun-dried techniques
Brazil Ferreira 模擬天然日照酵豆技術
Colombia Erazo expresses the attentive check of beans that are undergoing the washed process
Colombia Erazo 細心檢查水洗過程中的豆子
Colombia Bermudez presents a well-built pioneer bull making coffee
Colombia Bermudez 是健碩的「開荒牛」在煮咖啡