CHALLENGE:
How do you get more people to plant more trees?
SOLUTION:
You create a 6 foot tall Treeless Squirrel — who walks the earth like “Kung Fu,”
encouraging people to become tree lovers.
encouraging people to become tree lovers.
Treeless Squirrel sole purpose was to become "Smokey Bear" for tree lovers.
EXECUTIONS:
Advertising / Branded Content / Brand Identity / Brand Strategy / Collateral / Merchandise / Social / Web
Advertising / Branded Content / Brand Identity / Brand Strategy / Collateral / Merchandise / Social / Web
Treeless Squirrel says "Plant More Tress Please!"
Brand Content: Launch Episode via YouTube
Leather Bond Manifesto: featured in Graphis Magazine
Website Experience: The Nest
Sponsorship Advertising / User Generated Merchandice
Digital Footprint: 500,000 plus views on YouTube in one week
