SERVICES
Targeted Marketing, Creative Planning, Print Ads, Brand Positioning, Copywriting
THE PROJECT
In the credit card market Bank Alfalah earned a reputation for engaging deeply and delivering superior customer service whilst being the country's largest credit card issuer. The next step was offering a product that no other bank or credit card provider had, a prestigious credit card in collaboration with American Express.
THE STRATEGY
Bold and fearless, we decided to adopt a simple yet effective tone of voice with several executions (below) depicting a hero image of the credit card or more conceptual imagery. Both executions of the ad communicates the exclusivity and prestige that comes through this card.
