This is the final project I did for my graphic design degree. It consisted on the rebranding of the Vida Festival, an indie music festival based in Vilanova i la Geltrú, Catalonia.
The design revolves around the concept of rythm, and how it could be represented in organic and also digital ways. The whole imagery plays with organic distortions, concentric shapes and a fixed colour palette mirroring the enviroment of the festival.
I played with the idea of tree trunks growth rings, which unifies all of the concepts I wanted to work with in this project: it's a visual rythm that grows organically and connects directly with the naturist and carefree spirit of the festival.