LAST CALL

How much food is discarded in supermarkets for being expired or close to? How much contamination and inputs consumption are in each product discarded? How much money.

Under these principles, Last Call was born as a supermarket chain giving another opportunity to food that, within the parameters, can still be consumed after its expiration date at a lower price, benefiting both brands and consumers. 

To develop the concept and identity brand, it started based on the basis of revaluing food, repositioning them as an opportunity for those seeking lower prices and minimizing environmental impact. With a broad portfolio of customers, it was thought an energetic, fresh and simple brand, that revives the products but at the same time, giving them main prominence. Easy to recognize both typography and brand tone, invites consumers to have another perspective of consumption. Strong colors and solid geometric shapes support the concept of revaluing our consumption and light up the opportunity.