In February 2019 Fujifilm asked me to think about a video for the upcoming GFX 100 medium format camera. I contacted director Mei Fa Tan and we shot a short movie in collaboration with Swiss bicycling brand BMC for the launch of this new camera.

I also took still images on location and in the studio during the four days of production using the Fujifilm GFX100 medium format camera, here's a few of them below. You can find high resolution downloads of a small selection of files here on my blog.