This elegant, flexible branding system was designed to help IBM engage with developers. IBM Developer uses the most important points in the coding process—start, code, and push—as the basis for a simple, three-part visual system that can be applied to a website and outreach events. The visual system is flexible enough to work across 170 countries and 5 business units, creating a uniform but dynamic experience for developers.

Team

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Studio, Form&

Principal, Jim Schachterle

Principal, Manuel Dilone

Account Director, Naren Sanghrajka

Strategy Director, David Gillespie

Project Manager, Jeronimo De Leon

Design, Estelle Kim

Design, Jill Lin

Design, Ross Gendels