Albert McAuley's is a family shop that has passed down generations. Originally selling bibles and Christian books, it has expanded to include gifts, cards, stationary and much more. The family shop wanted to modernise their brand as well as reflect the variety of products on offer.

Using the script font for a personal feel, strong geometric symbols to represent the range of products, and a soft and warm colour palette to give the whole shop a welcoming and reliable brand image. This was further highlighted by the additional 'personal touch' items introduced; such as loyalty cards, thank you tags and voucher cards.