Hansgrohe, the luxury German tap manufacturer has sustainability at its heart, from innovating a great many water saving technologies to reducing carbon emissions. However, in South Africa they were only leading with ‘designer’ messaging. We put water saving back at the centre of their communication by strategically repositioning the brand and re-aligning their sponsorship efforts, taking care to make their products accessible while preserving Hansgrohe’s premium, designer image.

Product shoot in Germany for African market at the Hansgrohe wet studio.

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Showroom layout and design.