Budweiser recently arrived in South Africa. Keen to insert themselves in relevant scenes, they sponsored an entire stage at CTEMF 2019. MADE was tasked with leveraging and amplifying the impact of this collaboration.

We identified the four most popular acts performing on the Bud Stage. We sent a skeleton crew to the festival who shot and edited a short branded film for each artist, released immediately on Budweiser, CTEMF and the artists’ social channels.

The BUDxCTEMF mini-campaign also included merchandise and activation elements.
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T O T A L   I M P R E S S I O N S: 169 038   -   T O T A L   V I D E O   P L A Y S : 156 658



S H A R E    A    M O M E N T.    W I N    A    B U D.
On-site activation.

With a small team of promoters and tactically placed collateral, festival goers were asked to capture and share a moment from the Budweiser Floor. In exchange for using the relevant tags, guests got a free Bud from the bar and were entered into the draw for instant prizes in the form of epic merch. 

For the design, we combined the Bud CI with the CTEMF art direction that we developed to create
synchronicity with the surrounding festival.

Above: A2 Posters
Above: Printed Cards & Table Talkers
Above: Custom Event Tees
Above: Custom Bucket Hats
MADE Creative Team
Art Direction & Design: Mishka Byram
Copywriting: Dan Fabre
Creative Director: Si Maclennan

Video Edits: Epitome

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BUDxCTEMF Activation & Social Campaign
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BUDxCTEMF Activation & Social Campaign

BUDxCTEMF activation and social campaign for Budweirser Beer at CTEMF 2019.
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