VELORETTI - CAR-2-BIKE
Context:
Despite the Mayor's best efforts to reduce the number of cars, traffic still chokes the streets of Paris, and holds the city back.
Mission:
With European Mobility Week coming, Veloretti, an Amsterdam bike manufacturer, saw an opportunity to push Paris forward, nudging every Parisian driver to ditch their car for a bike
Idea:
CAR-2-BIKE, a promo campaign where we turned 5 million Parisian license plates into 5 million promo codes, granting all car owners a discount for a bike, and the perfect excuse to become a cyclist.
This project has been recognised at the Cannes Lions Festival 2019 in the Creative
E-commerce category.
