I'm interested in the relationship between the human and the machine. By physically letterpressing each one of these cards manually through a traditional letterpress, I was able to capture old world technology from a contemporary standpoint. I used a MacBook Pro and Adobe Illustrator to compose my designs, but I printed them on a press that far outdates the invention of the Macintosh. The tactility of the cards themselves captures that moment, the apex, where old and new meet.
I used my signature web inspired aesthetic to reiterate my design ethos. I believe that my work is exactly this; grounded in tradition and theory yet aesthetically contemporary, new, progressive and self-referential.