The 2018 3% Conference: "Bring It"
The 7th Annual 3% Conference took place November 8-9, 2018 at Chicago's Navy Pier. As Design Director, I was responsible for developing the event's visual brand and applying it throughout all touchpoints. As the conference theme, "Bring It," was also a call to action, the visual theme had to be bold to project strength and elegance. I took the opportunity to expand the 3% brand's overall palette to include rich hue and luscious gradients. The result was a striking and vibrant visual design that was hard to miss on social media during the event.