The 3% Conference: "Bring It" Branding
The 2018 3% Conference: "Bring It"
The 7th Annual 3% Conference took place November 8-9, 2018 at Chicago's Navy Pier. As Design Director, I was responsible for developing the event's visual brand and applying it throughout all touchpoints. As the conference theme, "Bring It," was also a call to action, the visual theme had to be bold to project strength and elegance. I took the opportunity to expand the 3% brand's overall palette to include rich hue and luscious gradients. The result was a striking and vibrant visual design that was hard to miss on social media during the event.
Program layout by Zambezi. Illustration by Stephanie DeAngelis.
Sharable assets for speakers and attendees. Copy by Becky Brinkerhoff.
Main Stage in the Aon Grand  Ballroom at Chicago's Navy Pier
Main Stage LED Screen Designs. With input from the event photographer, the design accommodated where speakers and panels would be placed on the stage, and ensured that branding would be strong in all the imagery.
Branded column wraps at the registration desk inspired reflection and action. Copy by Becky Brinkerhoff.
The 3% Conference: "Bring It" Branding
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The 3% Conference: "Bring It" Branding

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