Sagmeister & Walsh: Beauty
A visual multimedia exhibition addressing the concept of beauty. The exhibition investigates why people feel attracted to beauty, how they deal with it in daily life and what positive effects beauty can have. With the aid of examples from the fields of graphic design, product design, architecture and city planning, we demonstrate that beautiful objects, buildings and strategies are not only more pleasing, but are actually more effective. We show that beautiful forms do not lack function, but rather, they are function themselves.