Brainchild of illustrator Nat Kwee (1/2 of illustration studio 8EyedSpud), Festive Folks help you create heartfelt personalized illustrations for you, or anyone you deem worthy of a friendly wave, a hug, or a yay. No more scouring for generic gifts, there's unique prints for every big or small occasion to really say how you feel.
This project was done under OuterEdit. All photo assets by Nat Kwee/Festive Folks.
Festive Folks landing page, featuring custom illustrations by Nat Kwee.
One key feature unique to Festive Folks is the Character Customisation Interface that was designed and built from scratch. We designed a digital platform that lets user drag-and-drop each accessory easily and customise characters to resemble their loved ones.
Festive Folks gift card in the form of a golden ticket to enhance the playfulness of the brand and incite the joy and surprise when one receives a gift.
Inspired by the simple joy of dressing paper dolls with paper clothes when we were children, the Festive Folks Play Pack serves as a business card as well as an introductory touch point that allows first-time audience to get a fun teaser of the brand on print, in the process leading their curiousity to the digital platforms to explore the world of Festive Folks.