Seoyoung Won's profile

Cafe Feel The Colors

There is a saying called 'feeling blue.' The word made me think about the relationship between color and emotion. So I started branding a cafe 'Feel The Colors.'
I selected four colors to relate the intuitively rising colors and emotions, and then drew desserts.
Each of the desserts was made up of materials that match the color and are helpful to the mood. For example, the 'flavonoids' in blueberries make you feel better. The contents are briefly written on the sticker card.
The cafe used a sticker menu to maximize user choice. This method allows users to add color of their emotions and read and attach descriptions written on each menu.
Focusing on the options, the cafe have prepared many different kinds of desserts, by color and by type, so that you can order your own.
Also there is a video with instructions on how to use the Sticker menu and about cafe.


Cafe Feel The Colors
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