We collaborated with Nike's design and retail teams to create a conceptual installation for the brand's flagship store, House of Innovation 上海001, in order to celebrate the launch of the Fast Pack - 4 different models of high performance running shoes :
• NIKE AIR ZOOM PEGASUS 36,
• NIKE ZOOM PEGASUS TURBO 2,
• NIKE ZOOM FLY 3,
• NIKE ZOOMX VAPORFLY NEXT%
The installation highlighted the characteristics of the shoes with a focus on the technical and performance assets of each model in an industrial, lab-like style.
Photos courtesy of NIke China + Gabriel Jorby.