NIKE FAST PACK INSTALLATIONS

We collaborated with Nike's design and retail teams to create a conceptual installation for the brand's flagship store, House of Innovation 上海001, in order to celebrate the launch of the Fast Pack - 4 different models of high performance running shoes :
 
• NIKE AIR ZOOM PEGASUS 36, 

• NIKE ZOOM PEGASUS TURBO 2, 

• NIKE ZOOM FLY 3, 

• NIKE ZOOMX VAPORFLY NEXT% 

The installation highlighted the characteristics of the shoes with a focus on the technical and performance assets of each model in an industrial, lab-like style.







Photos courtesy of NIke China + Gabriel Jorby.
NIKE FAST PACK INSTALLATIONS
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NIKE FAST PACK INSTALLATIONS

"Fast Pack" conceptual retail installation for Nike House of Innovation Shanghai.
87
797
6
Published: