carly berry's profile

Craft Brewery Package Design + Visual identity

Craft Beer Can Label 
Client: Grasslands Brewing Company
Year: 2019
Brief: A can design for their flagship brew, TLH Blonde Ale.
I created a design that embodied Tallahassee and North Florida nature. The top shows the capital building and the rest is a bunch of cat tails and foliage. A clean design that's heavy on the details with equal parts bold white space, the pieces could also be extracted to create a whole visual identity for the line of brews; can design, coaster, bandanas, and posters. Grasslands' mantra is "Craft, Community, Conservation" so mixing in the nature and environmental element was important. Unfortunately, Grasslands shut their doors just before the launch but I really enjoyed working with a local micro brewery on this label design. More like this please! 



Craft Brewery Package Design + Visual identity
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Craft Brewery Package Design + Visual identity

Craft Beer can label design for Grasslands Brewing Co. for Blonde Ale. Visual identity including packaging design, bandana, coaster, and other pr Read More

Published: