Enantyum Oral Solution is the first ready-to-drink liquid painkiller.
The innovative liquid character of the product is conveyed by means of a smart and contemporary look & feel that is easily recognizable and memorable, drawing from common images and situations that belong to daily life. In fact, the different kinds of pain appear like smartphone notifications, quickly cleared by the fast action of Enantyum.
The result? The TV ad got top marks in all respects, having been judged clear and effective, and consistent with the product and its innovation.
Agency: The Ad Store Italia
Director: Veronica Mengoli
DOP: Emanuele Mestriner
CGI: Post Wanted
Photography: Germano Finco