The challenge
Inspire printers across the UK to work with the wide variety of Fedrigoni papers on offe
Create a campaign which will ensure that printers across the UK are aware of the broad range of Fedrigoni papers available, suitable for a range of budgets.
We need to communicate that we offer varied ranges for publishing and packaging, right through to business stationary, envelopes and self-adhesive papers.
The Solution
In response to this brief i have created a tactile, large format poster.
I intend this A1 format peice to be hung by the printers where ever they seem fit. Paper swatches that communicate indivual paper packs are placed over the shields represented; Which therefore lets the printers be tactile and vivacious with the paper itself.
When recieving this poster, printers will also be presented with swatch books that coincide. This is so that printers can immediately view the grid, analayse the charateristics and qualitys they desire in the paper and then choose a suitable pack.
