Fulltec Technologies
Fulltec Technologies is a multidisciplinary company that sells print and digital document products and digital services in Brazil. The company offers a variety of services, from supporting and reselling professional printers to building and maintaining sophisticated web-based digital print management systems.
Creative Concept
The idea behind the creation of the new visual identity came through the visualization of the various and distinct services offered by the company. Each of the colors present in the iconography of the new identity represents one of the business divisions that operate within the boundaries of the company. The rigid lines and shapes of iconography resemble the integrity of high-end printing hardware, one of the cornerstones of Fulltec's business model.
