The city of Cianorte is surrounded by a forest, known as The Green Belt. In certain seasons, there are many forest fires caused by accidents or vandalism. This ad was created to help to prevent such fires. A macaw was illustrated using the technique of collage with paper of various colors, and then hung in the studio to be photographed and burned as the fire consumed her. With the motto "Prevent forest fires before everything turns into ashes," the piece clearly shows the fragility of nature in the event of a forest fire.