Google Cloud makes the tools that power Google's own business available to everyone. From artificial intelligence to machine vision, it makes revolutionary technologies available on demand to organizations of any size.

To demonstrate the power of the G Suite apps, we developed the story of 8 employees located worldwide and using the apps to connect and work altogether. The story takes the form of a 2 minutes interactive animation displayed on 7 screens and a Jamboard. Guests gets to interact with the animation by clicking on buttons, making the experience immersive. 

The illustration look is inspired by the G Suite apps colors and graphic style. The UI of the apps have been simplified to keep a good balance between simplification and recognizability. 

The geometric shapes represent ideas and draw attention to where the actions take place on the screens.

Each character is very unique, and has been developed with a short yet rich background to make them feel reliables: names, localizations, relationships and jobs. 

Achieved in 2017.

Recognition: FWA of the Day

Client — Google Cloud
Creative Agency — Stink Studios
Executive Creative Director — Ben Hughes
Creative Director — Olivier Gillaizeau
Art Directors — Harry Thompson, Anthony Meric
Designer / Illustrator — Julie Muckensturm
Lead Motion Designer / Animator — Anthony Meric, Harry Thompson
Executive Director of Technology — PJ Ahlberg
Creative Developer — Sylvain Reucherand
Photography — Mc Alexander Ciceron

Executive Producer — Erica Kung
Senior Producer — Lauren Saunders 

This project is part of a bigger suite of installations. Read more on Stinkstudios.com 

Want to know more about the motion process? Read Anthony's Meric Medium article