Branded Short I Commercial I CGI
We partnered with Uber leading creative & production to help launch a revolutionary new service - Uber Air, for a global campaign and Uber Summit. It was covered by every major news outlet worldwide.
Uber is set to revolutionize urban global transportation once again, this time via aerial mass transit - Uber Air. We had the amazing opportunity to help them launch this through an innovative campaign with included a centerpiece film, experiential VR installation and print stills, as well as social content. Airborne was our hero film.
From the start our goal reveal to the world Uber’s revolutionary vision in a cinematic and breathtaking style. We wanted to create something simple yet striking in order to balance with the complex and brand new nature of the service.
Every frame of our 2d film was meant to be a hero shot – photogenic and cinematic.
Airborne launched at Uber Elevate summit along with the rest of the campaign before taking over the internet. Covers and headlines followed globally from US, UK, France, Germany, Australia, China, Russia, India and beyond on CNN, Fox News, Forbes, Business Insider, Creativity, Shoot, and many other major advertising, tech, automotive, and business blogs.
Creative: Bipolar Studio
Director: Bipolar Studio
Production & CGI: Bipolar Studio
Color & Finishing: Bipolar Studio
HOW WE DID IT
Since we had built a fully photoreal and incredibly detailed fully digital San Francisco and San Jose for Uber Elevate VR already, we had the full creative freedom to digitally scout the locations, find angles and then “shoot it” like in real life.
We could place the camera anywhere and change the path of the aircraft to fly whichever way we wanted and capture it and relight. This gave us a lot of room to play.
We’ve put an incredible amount of attention to each detail of the aircraft, the reflections and its lighting. We art directed the look giving it our special automotive style. The final product is a gorgeous, entirely computer generated, Uber Air reveal film.