My work with Lowe Lintas was basically of character and layout design for the ad campaign for Domex.
With Lowe Lintas, I was required to design 3 characters and make 3 layouts using those characters, for an ad campaign for the toilet cleaning agent, Domex.The Creative Director provided me with the brief for the ad campaign. The concept for the campaign revolved around how an unclean toilet can affect the hygiene of things surrounding and in a common toilet. Objects that you would require to be clean and sterilised can be affected by an unclean toilet.
With Lowe Lintas, I was required to design 3 characters and make 3 layouts using those characters, for an ad campaign for the toilet cleaning agent, Domex.The Creative Director provided me with the brief for the ad campaign. The concept for the campaign revolved around how an unclean toilet can affect the hygiene of things surrounding and in a common toilet. Objects that you would require to be clean and sterilised can be affected by an unclean toilet.
The germs had been given personalities like those of evil gangsters and gundas. My job was to design those evil monster-like characters for the germs.The campaign highlights diseases that spread because of an unhygienic toilet like diarrhea, jaundice and typhoid. The characters are even made to look like the diseases they cause.
Airborne germs spread from the toilet spreading to your personal belongings and domex claims to prevent this.
Lines: Now death is certain for toilet germs.
Airborne germs spread from the toilet spreading to your personal belongings and domex claims to prevent this.
Lines: Now death is certain for toilet germs.
