The campaign Mammogram sees more than the eyes do was created for Sve za nju (All for her) non-profit organization gathering women treated for breast cancer. The campaign was launched on the occasions of the Daffodil Day – yearly humanitarian fund raising program for early breast cancer detection. The goal of the campaign is to raise awareness about the importance of a regular breast check-up – the mammography.

 

The main communication channel are the city light posters, provoking the public with a photography of a naked women during the day, while at night, when the lights are switched on, a detailed mammographic image of a breast appears. With this simple, but visually striking method, the campaign wishes to attract women’s attention about the fact how mammography is the most precise method for a promt breast cancer treatment and to get them to have the mammography.

Agency. Bruketa&Žinić OM

 

CD: Ivan Čadež

Copywriter: Drago Mlakar

AD: Ana Belić