AMBAR GROWLER
Ambar is a Brazilian bar focused on serving a big variety of craft beers and allowing its customers to take some of their products home in a growler.
We had the challenge to develop a label that symbolises the variety of beers offered by the bar, without relying on the visual clichés of the category. The execution of the project was based on representing the variety of beers, as well as the range of the people who frequent the bar, through different typographic personalities, created specifically for this project.
In addition to visually exploring the experience proposed by the bar and bringing a visually rich narrative to the label, the result positioned the growler as one of the brand's iconic elements to its audience.
