Mi Pan is a popular bakery in Mexico City that is known to bake from the heart. With more than 30 years of experience, they are known for their high quality, Mexican traditions, and unbeatable taste.

Our goal was to renew the brand's look & feel without losing its rich past and soul. 

The wordmark was created to keep elements of the previous logo, like the heart over the 'i' but with new typography that still held a homey vibe. We tuned the color palette to make the brand feel warmer and give it ownability. Plus, we created a set of badges that show off the brand's warm personality, craftsmanship, and experience. 

Overall the brand's new look is a fresh take on an established bakery yet still exudes every ounce of heart that is placed in their craft.