OREO New York Stories
VR Experience Digital Campaign
May 2016
In the context of the Latam campaign for Oreo´s new promo, we were in charge of the creativity and aesthetic behind this launch. The challenge was to keep the concept “Wonderfilled” alive in every piece, without losing the Oreo touch.
Generating higher quality on Oreo communication pieces, we work together with the client Mondelēz and made the famous cookie brand recognized also for innovation. We joined brains between the Starcom Media Agency and DHNN and Inland, to embed in Shazam one of the 360º animated pieces that can be seen in VR. As a Creative Director I obtain several awards in Latam digital craft creativity campaign of the year.
Client: Mondelēz
Brand: Oreo
Brand: Oreo
Brand Manager: Octavio Piccinato
Agency: Starcom
Account Director: Sofia Cano
Account Director: Sofia Cano
Creative Direction: Juan Crescimone/Andre Pires
Production & Animation: Inland
Production & Animation: Inland
CHECK OUT MORE
Oreo is a sandwich cookie consisting of two wafers with a sweet crème filling. Introduced in 1912, Oreo is the best selling cookie brand in the United States. As of 2018, the version sold in the U.S. is made by the Nabisco division of Mondelēz International. Oreo cookies are available in over one hundred countries.
↓
ALL RIGHTS RESERVED © 2016 — Designed by Crescimone
