The campaign objective was twofold: on one hand, to clearly communicate that the Zavod VOZIM Association held lectures for the young and needed financial help for that purpose, and on the other hand, to raise awareness among the young about the fact that reckless driving had consequences that could drastically change their lives.

In accordance with this brief, the agency designed a campaign as a warning about the consequences of reckless driving using the slogan “Ker takrat nisem rekla ničesar, bom sedaj povedala vse.”(Because I said nothing at the time, I will tell everything now.), to present the primary mission of the Association and encourage people to make a donation.

Agency: Bruketa&Žinić OM

 

CD: Ivan Čadež

Copywriters: Drago Mlakar, Dražen Novak

Designers: Vesna Horvat, Stipe Perković, Branka Lovrić

DTP: Marko Ostrež, Radovan Radičević