Hamed Behnam's profile

Journey of Flavors







Journey of Flavors 



Sanich mix is  a new addition to Alifard company brands portfolio. Sanich mix is a one of a kind diluting juice which creates its unforgettable taste by mixing different fruit types together. Their products presented in 8 different flavours and beautifully packaged in their 750 cc bottles. 

Sanich mix  is unique in providing new and refreshing flavours to the market. We thought  such a characteristic of this brand would portray an exciting adventure that your palate will take you once tasted their products. 
The core concept used in this project is the journey with flavours and We have showcased this by using fruits used in the product in form of different mode of transport. 

We used each fruit type in their 8 excellent flavour to create an image of 8 different vehicle to take people in their own individual journey in this project. 

Our idea was to communicate the journey that each of refreshing unique flavours of Sanich mix would create for every individual. The sole purpose was to showcase the experience is only possible by sanich mix flavours and that is what makes Sanich mix special...








Basics:
Industry: Non-alcoholic drinks
Market: Iran
Media: Outdoor, Print
Published: July, 2019

Credits:
Brand: Sunich Mix
Designer: Hamed Behnam
Visual Artist: Hamed Behnam
Art Director: Hamed Behnam, Atta Hasheminejad
Creative Team : Reza Rakhshani, Hamed Behnam
Copyrighter: Reza Rakhshani
Photographer: Sepideh Adeliasl
Agency: Medyagroup







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Journey of Flavors
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Journey of Flavors

Sanich mix is  a new addition to Alifard company brands portfolio. Sanich mix is a one of a kind diluting juice which creates its unforgettable t Read More

Published: