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    Create a sound-scape that travels from melancholy through transformation to compassion and enlightenment.
My Philly Lawyer 00:30 second TV ad regionally aired

Here's a tricky one:  Add heart, soul and compassion to a Law Firm... just kidding of course to all my attorney friends; ...and these guys are fantastic.  I created a calming inquisitive mood that found realization and enlightenment all in 00:30 seconds.