Roles: Art Director / Animator / Copywriter
About: This is an ad-campaign to promote the Lulu Lemon's rewards card program called "Lulu Lemon Fitness Club". This program targets healthy individuals who like fashion and live a healthy life style, and would like to get rewarded for it, with special coupons, exclusive events, and more. The objective of this project, was to encourage people to sign-up for the Lulu Lemon Fitness Club program.This was a project created by me for one of my senior college projects.
-----------------------
Website Hero Banners
Option 2 in context
Option 1
Option 2
Rewards Card Pamphlet: This is the pamphlet you receive either in the mail or from a Lulu lemon store, once you successfully sign-up for the program.
Ambient "Women Sit-up Window Sticker": The idea behind this sticker is that every time someone opens the Lulu Lemon door you cause the women to do a sit-up, reminding you to live a healthy life style and signing up for the Lulu Lemon fitness club program.
Billboard Ad
Magazine "Print" Ad
Option 1
Option 2
