LUKOIL
National Company Case
BRIEF. Create an image of Lukoil as a National company which cares about National interests.
IDEA. From each small case to Nation's good.
EXECUTION. We decided to play on scales: we depicted particular activities of private business as a part of huge contribution to Nation's good. To stress this we used tilt shift technique.
We told about Lukoil activities in four fields: ecology, social projects, education and science support.
Client: Lukoil
Copywriter: Julia Komolikova
Senior art director: Natasha Bystrova
Designer: Max Maxutov
Creative Director: Andrey Zaytsev
Copywriter: Julia Komolikova
Senior art director: Natasha Bystrova
Designer: Max Maxutov
Creative Director: Andrey Zaytsev
