Art Direction: Marcus Williamson
Designer: Marcus Williamson

Project Manager: Emily Corum
Printer: Jim McMichael Signs & Truck Painting

Client: University of Tennessee

Photographer: Steven Bridges

Worked on a golf cart for our department. We wanted something that would be used for various events where we ride dignitaries and the like around but also be able to ride around ourselves. So we wanted it to both be fun and engaging but also look sophisticated enough for the Chancellor to ride around in. With that we went with simple and subtle icons on the side. And then on top we went with the something that popped. The hope is that if you were on any of our bridges or in a classroom high up then you would see the fun graphic on top of the cart.