At university I was given a brief to create a new drug able to embed skills and knowledge into the brain through ingestible pills. My response to this brief was to create the drug EME. Episodic Memory Enhancer (EME), is a drug that enables you to recall certain memories that you have experienced, to help authorities solve crimes and serve justice.
There are two different styles of packaging, as I also created a second drug to counteract the first drug for consumers to take once they have finished recalling their memory and relaying to the police. This was in consideration that many users may want to take this if they don't consciously want to remember the memory afterwards if it is too traumatic.
The launch of the drug would be a life size model of the packaging, where curious bystanders are handed the information leaflets and if they are interested can go into the pop-up packaging where trained staff members on the drug and police officers will educate them on the details of the drug and explain what it does and the benefits. There would also be way finding on the floor leading people to the pop-up. This would be in the form of the hexagons used throughout the branding, using vinyl print.
These are a series of posters I created that would be positioned in public, from the second poster the hexagons from one poster connect to the next. I did not end up using these posters in my final project as they needed to be a bit more diverse from the other deliverables.
