Task
As a part of bringing to life personal brand of Kacper, I was responsible for designing visual identity and website. The importance of holistic approach, bringing aliveness and creating feeling of security was an important part of Kacpers brand values. Quoting Kacper, "I believe that we are here to do good. Go towards the world that works for everyone. It's our nature. Follow your path and have fun with it. The rest is irrelevant."
Solution
Connecting eastern techniques with western twist is part of Kacper's practices.
I created a logo based on two circles connected, bringing Japanese spirit in the enzo like brush strokes.
It's also a symbol of finding intersections and emphasis that we as humans evolve in paradoxes, connecting for example theory and practice in one phenomena.
The mark can be used in many different ways to create new forms to serve different meaning as presented below. Vivid colors sets the right mood and connects with the aliveness experience of the brand.
Various brush strokes evoke playfulness and invite to play with it.
Paper: Pure Cotton Absinthe 710
Technique: Letterpress
Client: Kacper Lemiesz
Design/ Website Design: Aleksandra Kaszubowska
Web Developer: Tomasz Drzymalski
Print: Drukarnia Otwarta
Thank you
Instagram @akaszubowska
