Gusto dynamic identity
Gusto is a young talented and energetic video production company.
The team consists of four members, each with their own personalities.
Gusto's assignments hovering between art and commercial, but always with a clear Gusto style both in filming and especially in editing
With this in mind, another day created the new Visual dynamic world of Gusto. The logo is based on the frames of a video. In editing a movie there can be magical things occur between the frames. 
The logo is divided into separate frames in these frames there is space for playful elements which continues to grow in the visual language through all the designs elements.
Gusto is also crazy about movies! To show there love for the movies, we also put several quotes from their favorites ones in some of the designs. Some quotes are pretty bold! That goes along with the attitude of Gusto is a good way.
This strengthened by only using 2 colors, Black and Pantone 485U and as typography Futura. (various weights)
To keep the identity fresh each year, there is chosen to design every year four new additions made in the framework of the basic logo, so every year  the gusto style is still recognizable..  but also refreshed.

The website is still in process at the moment. You can use on the site if you want to view it in red or black/white
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Gusto dynamic identity
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Gusto dynamic identity

Gusto dynamic identity — Gusto is a young talented and energetic video production company. The team consists of four members, each with their own Read More
185
3,640
12
Published: