The main purpose of these teaser ads is to grab the attention and commuicate the brand personality in afunny and interesting way without revealing the name of the car. Relating the brand with art to convey the importance of design in life, the approach is very unique in the middle east market and also reflects one of the corporate social responsibilities of the company.

Capitalizing on the unique selling points of the product, this concept utilizes the association of non-automobile related visuals to illustrate the product’s features (design, colors, strength) in an eye-catching manner. The copy is simple, allowing for maximum effect by the actual visual. In addition to stressing the USPs, this concept aims to progressively enhance the strength of the Brilliance brand.

Utilizing a far more youthful image, this concept presents the vehicle paired with an image of the target client (young, expressive). The ad creates a playful, attractive mood in highlighting the main features of the product. Copy is written to create contrasts, which further enhance the playful mood of the visuals.