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Far Beyond is a travel company that provides quality and bespoke experiences; ranging from the usual services such as ticketing assistance, visa processing, tour package offers to curating the most memorable adventures such as assistance on itinerary-planning, activity-booking, location-scouting for tender moments in life, and more.
With that in mind, we created a brand identity that was elegant and contemporary to cater to its main demographic. Starting with the logo, the mark was inspired by the company initials and is a play on “tying people together around the world”. As an accompaniment, an alternate logomark/illustration was made of a couple sightseeing in a heart-shaped air balloon, as one of the company's key offerings is catered to couples. The rest of its identity expanded on this idea and aesthetic, taking care to evoke the same premium service that Far Beyond prides itself upon.
Travel and Bespoke Adventures.
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