Simplified, Smarter, Trading.
A new simplified trading app for a new generation of traders.
The platform is a positive and productive environment where all users can learn and profit.
We worked as a team - Daniela, graphic design - Chara, graphic & animation - Bejan, UI/UX - to create a vibrant, mature and functional brand identity which communicate these qualities.
Smarter technologies with Simplified approaches.
Empowering a wider-world of market investors.
From the beginning it was important to us that the branding identity would be recognizable against competitors and consistent throughout all the material, from the product to the ads.
We developed the entire brand guidelines from scratch, starting with competitor research, strategy and moodboard.
Finally, we came up with a strong modern visual identity that ensures the message we send is always the same.
London | crypto | millennials | finance | trading | tech | simple | minimal | app