CHINESE NEW YEAR | EVENT CAMPAIGN COLLATERAL
The clever and appropriate application of a Bearded Dragon to depict the Year of the Dragon. The bold colours plus the nicely angled shot project a sense of majesty and anticipation.. as the Singapore Zoo ushers in the New Year! The scope of work included conceptualisation and design, photo art direction and artworks preparation for series of collaterals, ie press & magazine advertisements, STB banners, EDM, PDP, in-park decorations.
ZOOLYMPIX | FUN GOES WILD! EVENT CAMPAIGN COLLATERAL
ZOOHOO | ART GOES WILD EVENT CAMPAIGN COLLATERAL
From poster, EDM, park decorations, stage backdrop, elephants’ costumes, iPad booth to stations standees designs, a lively and artistic design approach were adopted to reflect the fun and colourful event!
A consistent artistic direction was applied to the activities’ standees and signs.
