What Is A Brand?
What is a brand? Is a logo a brand? Can you make a brand? Perhaps you've been using the words "brand", "logo" or "identity" interchangeably. For the definitive word on this, check out Marty Neumeier's two books on this "The Brand Gap" and "The Brand Flip". Here's a high level summary of the key ideas.

Follow Marty @MARTYneumeier.
Purchase The Brand Gap.
Purchase The Brand Flip.
What Is A Brand?
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What Is A Brand?

What is a brand? It's not a logo. It's not an identity system. It's not the packaging.
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