Beantown Bootcamp
Rebranding Boston's Toughest Bootcamp
Client: Beantown Bootcamp
Project Duration: September 2016–November 2016
Art Direction & Design: Christopher Santoro
Project Duration: September 2016–November 2016
Art Direction & Design: Christopher Santoro
All photography done by HIVE.Studio
There are gyms, there are fitness programs, and then there’s Beantown Bootcamp. With a solid run of 15 years under its belt, it still doesn’t stop from delivering a workout so intense it will rattle your ancestors. Despite kicking ass all day every day, it was in need of a stronger, more focused brand identity that truly grounded them in their values and mission for giving old-fashioned, no-frills, intense workouts to their patrons. I worked with the owner of Beantown Bootcamp to help strategize and reposition the gym’s identity. Through the design and implementation of brand assets and photoshoots, we were able to create a new identity system fit for Boston’s Toughest Bootcamp.
Apparel Designs
Apparel designs were created for the small community of members and staff.
Website
The website was created with a simplistic user experience geared towards brand awareness and booking classes. Updating the site easily was a priority for the business' marketing strategy, so the site on Squarespace for its intuitive back-end and beautifully designed templates. An on-site photoshoot was conducted to push the lifestyle aspect of Boston's Toughest Bootcamp.
