Bnei Zion ("Sons of Zion" in Herbrew) is a pre-military preparatory school based in Tel Aviv, Israel.
The young boys and girls attending the preparatory school are high school graduates of different socioeconomic status from all across the country, looking to take part in a unique social initiative before enlisting to the Israel Defense Forces.
The main purpose of the preparatory school is to formulate a Jewish-Israeli-Zionist identity, to offer an education based on values such as democracy, pluralism and tolerance, while actively volunteering and contributing to society. Preparation for the military service includes physical fitness training, as well as navigation exercises, development of leadership skills and volunteering in the Civil Guard.
The preparatory school symbolizes a new chapter in the lives of these young adults, who's very identity is being formed. Together they represent a generation of mature leaders who are ready to take responsibility and lead by example. As such, they have the power to shape and influence the future of the country and its society.
Client: Bnei Zion
Design Studio: Open
The visual identity for Bnei Zion was derived from the concept of building blocks; Several independent entities coming together to create something greater than themselves. Basic geometric shapes and primary colors were chosen as the foundation from which endless combinations may be formed. The city of Tel Aviv takes shape (literally and figuratively) as the building blocks are used to recreate famous landmarks and monuments across the city.