This project was developed in Seeway Escuela de Diseño, Tecnología y Comunicación in Barcelona under the supervision of Hugo Fernandez from Optimoclick and consisted in conceptualizing and developing the corporate identity of a Spanish airline with the additional objective of educating about the history of aviation, its beginning and its development into what it is now.
The project's goal was to create a creative concept that convey the brand with personality, character and the ability of extension and identify itself in the future, create a visual system that would allow greater recognition of the brand at first instance. From the name, we developed a concept based on the qualities of the air. How is the air? Pure, subtle, delicate, fine, impalpable, invisible, clean and essential. Who were essential in aviation? The Wright Brothers. They and their close-ups of air crafts served as an inspiration to create a grid system based on the power lines, essential to keep the wings of the first aircraft operational, with a color distinction to extrapolate and apply properly to applications and other elements.