BMW, configuration experience concept
It's a configuration station designed for BMW Motorrad.
The main problem of the current configuration experience offered on the online site is that the user gets in touch only with digital touchpoints. 
So his experience is not captivating and complete, but detached and limited.

Amon offers a digital configuration throught analog touchpoints, like a real motorbike's brake and accelerator. User can experience the configuration sitting on a real BMW bike.
During the personalization Amon changes his outside color based on the choises that the user is making. In this way the station can work as a point of attraction for other customers in concessionary.
The customer can see all the components that he is selecting added on the real bike placed in front of Amon, thanks to an Augmented Reality software.
He can also rotate the handlebar and see his new motorbike from different views.
BMW, configuration experience concept
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Published:

BMW, configuration experience concept

Amon is the new configuration experience for BMW Motorrad, that offers a digital customization throught analogical touchpoints.
35
347
10
Published:

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